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When Apple its iTunes subscription service launched last month, greet content providers not moving with open arms. That's because Apple takes a reduction of 30% of the sales, customer data for subscriptions sold via the App store not share and publishers not to sell subscriptions for less on their own sites required.
Nevertheless, if The New York Times the long awaited digital subscription plan unveiled Thursday, revealed that it would sell access to iPhone and iPads via iTunes, under the new conditions. The iPhone app is bundled in the $ 15 monthly basic package; get the iPad app with online access costs $ 20 per month; and a package "all Digital Access" is $ 35 per month.
Other publishers have so clearly the Times decided that it is worth to go the iTunes route despite circumstances balked at. But, putting aside any financial calculations went into the decision, it's not hard to see why the times already. A key to a subscription service is to remove obstacles to log on as many people as possible. By giving the millions of people who already have iTunes accounts have the ability to subscribe via 1-click purchase (30 June), the times is to make it easier for the readers to get on board.
What is more than one site only to be confronted with a registration page to access content by clicking unattractive? Because the iTunes customers to avoid process, can sign the times potentially more people than it would have been able to otherwise. That seems to be the bet that is the creation of the company.
In response to a request said a times spokesperson today that the company digital subscriptions are based on extensive surveys of users show that they wanted to access from multiple platforms. The research also indicates the heaviest users own smartphones and tablets. So that core segment convert to paid users is crucial, and through which they can subscribe via iTunes will help to pave the way.
Charging $ 5 more a month for the iPad access, however, seems doubtful. For the sake of simplicity, and to ensure another sweetener, maybe it would have been better to the Apple tablet under the basic offer. Times digital chief Martin Nisenholtz told all things d found the company a "greater willingness to pay under iPad users" that much more time than Web or smartphone users with time.
The Times subscription plans also work with Android and BlackBerry-powered phones. When it comes to the growing field of iPad competitors, the times said it was still assessing the latest platforms and tablets. At the launch, it is also not able to connect NYTimes.com access all times people subscriptions to e-readers like the Kindle or Nook. But the company said it plans to the e-reader subscription options soon. The sooner the better, since begins provides a consistent, seamless experience across devices are important if the time will have to charge for access in a variety of devices. People are not as forgiving when the content and services are not free.
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